Digital Marketing

  • Performance-Focused Digital Marketing Solutions
Course Overview

This Digital Marketing program is designed to provide end-to-end knowledge of online marketing strategies, tools, platforms, and analytics. The course blends strategy + hands-on execution, enabling learners to plan, launch, manage, and optimize real-world digital marketing campaigns.

Full Training Course Contents
  • Evolution of Marketing: Traditional vs Digital
  • Digital Marketing Ecosystem
  • Buyer Journey & Digital Touchpoints
  • Key Digital Marketing Channels
  • Inbound vs Outbound Marketing
  • Digital Marketing Funnel (Awareness → Conversion → Retention)
  • Case Studies of Successful Digital Brands
  • Market Research & Customer Personas
  • STP Model (Segmentation, Targeting, Positioning)
  • Brand Building in the Digital Age
  • Content Strategy & Messaging
  • Competitor Analysis Tools
  • Creating a Digital Marketing Plan
  • Budgeting & ROI Planning
  • Role of Website in Digital Marketing
  • Types of Websites (Corporate, E-commerce, Landing Pages)
  • Domain, Hosting & CMS Overview (WordPress)
  • UI/UX Principles
  • Conversion Rate Optimization (CRO)
  • Website Performance & Speed Optimization
  • Mobile Optimization & Accessibility
  • On-Page SEO: Search Engine Working & Algorithms, Keyword Research, Meta Tags, Headers, URL Structure, Content Optimization, Image & Video SEO
  • Off-Page SEO: Link Building Strategies, Backlink Quality & Authority, Social Signals & Brand Mentions
  • Technical SEO: Site Audits, Indexing & Crawling, XML Sitemaps & Robots.txt, Core Web Vitals
  • Google Ads Overview
  • Keyword Match Types
  • Campaign Types (Search, Display, Video, Shopping)
  • Ad Copywriting Techniques
  • Quality Score & Ad Rank
  • Budgeting & Bidding Strategies
  • Conversion Tracking & Optimization
  • Social Media Platforms Overview
  • Facebook, Instagram, LinkedIn, Twitter (X), YouTube
  • Content Planning & Calendars
  • Organic vs Paid Social Media
  • Community Management
  • Influencer Marketing
  • Social Media Analytics
  • Facebook & Instagram Ads
  • Audience Targeting & Retargeting
  • Ad Creatives & Formats
  • Campaign Objectives & Funnels
  • A/B Testing
  • Performance Metrics & Optimization
  • Content Strategy & Planning
  • Blogs, Articles & Website Content
  • Video Marketing & Reels
  • Visual Content & Infographics
  • Storytelling & Brand Voice
  • Content Distribution Channels
  • Content Performance Measurement
  • Email Marketing Fundamentals
  • Email Campaign Types
  • List Building & Segmentation
  • Email Tools (Mailchimp, HubSpot, etc.)
  • Drip Campaigns & Automation
  • Email Metrics & Deliverability
  • Affiliate Marketing Models
  • Platforms & Networks
  • Influencer Collaboration Strategy
  • Campaign Tracking & Payout Models
  • Legal & Compliance Aspects
  • E-Commerce Business Models
  • Amazon, Flipkart & Marketplace SEO
  • Product Listing Optimization
  • Paid Ads for Marketplaces
  • Customer Reviews & Ratings
  • Conversion Optimization
  • Google Analytics (GA4)
  • Google Search Console
  • Traffic Sources & User Behavior
  • Funnel Analysis
  • KPI & Performance Dashboards
  • Marketing Attribution Models
  • Marketing Automation Overview
  • CRM Integration
  • AI Tools for Digital Marketing
  • Chatbots & Customer Engagement
  • Predictive Analytics
  • Personalization Strategies
  • Brand Reputation Online
  • Review Management
  • Crisis Handling
  • Social Listening Tools
  • Brand Sentiment Analysis
  • Digital Marketing Laws & Policies
  • Data Privacy & GDPR Basics
  • Copyright & Content Usage
  • Ethical Marketing Practices
  • Live Campaign Planning
  • Website Audit Project
  • SEO & Ads Practical
  • Social Media Campaign Execution
  • Performance Reporting
  • Resume & Interview Preparation
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